طرح توجیهی بازاریابی فروشگاهی

The purpose of this tool is to help you design a Business Case for an investment in a Shopper Marketing program. A Business Case is a formal management communication document to justify and plan a project or investment by providing an opportunity overview, key success factors, assumptions & decision-making criterion, business impact analysis, sensitivity analysis, risks, contingency plans, and action-oriented recommendations.