ارزیابی بلوغ سازمان در سنجش شاخص‌های بازاریابی

Marketing program KPIs/metrics are identified, assessed, evaluated, used to inform resource allocation decisions, and predict future results.  A comprehensive datamart or business intelligence system is used to integrate data from various systems, generate reports, and provide an automated Marketing Dashboard to senior executives.  Marketing is viewed as credible, accountable, and valuable.  Results can be accurately forecasted and used to make strategic business decisions with confidence